![]() Using the matched betting calculator is simple. How to use the matched betting calculator This allows you to cover all potential outcomes, eliminating your risk, and lock in a profit irrespective of the final result. To implement a matched betting strategy, you simply place a bet with the bookmaker who offered you the free bet and then lay, or bet against, the same outcome on the Smarkets betting exchange - learn how to make a lay bet. Unlike traditional betting - where bettors are required to predict an outcome - matched betting takes advantage of these bookmaker incentives. Nearly all bookmakers offer sign-up and reload bonuses in addition to specials on big events such as the Cheltenham Festival, Champions League and Grand National. We explain what matched betting is, how it works and how to make a matched bet. Matched betting is a betting strategy that allows you to benefit from bookmakers’ free bet bonuses, offers and incentives by using Smarkets’s betting exchange to make a low-risk profit.
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